JUICE PACKAGINGS
Series of juice/drink packagings. The grape juice and apple juice are in the box format, whereas the peach drink is a panel that wraps around the can. The goal of the first 2 drinks were to create a packaging that would target young audience, an audience that would drink boxed juices often. So, cartoon like grape illustration is added attract the target audience and the overall colour is very saturated and bright. The apple juice box have more realistic looking apple vector image that was aiming to appeal the message that it's healthier/beneficial. The last peach drink was meant to appeal to more broader audience. To emphasize the sparkling quality of the drink, bubbles are added in the abckground, along with refreshing looking water drops.